'Cotonou Pineapple Versus Nigerian Pineapple’ Survey: Preliminary Evidence
This post is devoted to sharing preliminary results from the survey on ‘determinants of purchase decisions on pineapple’ powered by Research Policy Shop. The objective of the Survey was to examine factors influencing purchase decisions between imported pineapples from Cotonou, Benin Republic and locally cultivated Nigerian pineapples. Factors examined by the Survey include consumer income, tastes and preferences, habitual consumption and location of purchase. Target respondents were individuals of different age categories who consume pineapples, sell pineapples, farm pineapples or use pineapples in furtherance of their business objectives. Research Policy Shop deeply appreciates everyone who took a few minutes out of their busy schedules to participate in the Survey. Thankfully, 87 per cent of the respondents were habitual consumers of pineapple, with varying degrees of frequency in purchase, for the purpose of personal as well as household consumption. Respondents in t