Whoever says newcomers are not welcome is certainly a cruel old-timer. The newcomers in the Nigerian finance market are certainly shaking complacent old-timers awake from their slumbering on status quo couches. We call these newcomers in finance, fintechs. They tend to leverage modern technologies to provide seamless and bespoke financial services. In economies where financial sector growth had been abysmal and informal sector prevalent, the stream of new entrants in finance is refreshing breeze. Most fintechs are not usually burdened with the costs of running a network of physical bank branches like counterpart old-timers, and their employees may as well work remotely. Whoever says driving primarily for profit is critical for new business is certainly not a newcomer seeking first to achieve a clientele benchmark. In order to woo clients, fintech offer advantages that many traditional bank models cannot afford. Fintech account subscription promotion strategies include bonuses for sav
