This week I was delighted to sit in, listen and observe, as my work Department played host to one of its brainy alumna, in an academia-industry (otherwise called town-gown interaction) seminar. The first-class graduate of Economics had gone on to carve out a social impact niche in education for children of the poor. While theories seek to explain economic and social behaviour as well as provide some yardsticks for predictability, carefully crafted stories rather seek to appeal to the soul, reason, will and emotions of economic agents. Overall, the Speaker sought to convince her audience, using case stories, that finding purpose should precede the quest to fill one's purse with ready gains. First-rate graduates who hail from middle-class families, which naturally value education and the pursuit of a steady career path, often find it challenging to convince their investing parents and guardians, that following a silver spoon-to-grassroots pathway to fulfilment is a worthy cause. Sti