Oluyomi Ola-David Insights

In a recent development economics class, we observed trends in and prospects for urbanisation. As I laugh out loud on the push factors  for rural-urban migration in many developing countries, the story of the 'Three Billy Goats Gruff' fit my puzzle. In the beautiful story, a related set of billy goats could see a meadow green across a bridge, sumptuous to their thirsty minds and hungry bellies. The grass would likely be more nutritious than the brown and tasteless pasture fields they were presently sentenced to, so they thought. However, in order to get near the new and wonderful pasture, they would have to pass through a bridge manned by a wicked old troll, who lived to gobble up ambitious passerbys. The billy goats took turns at an attempt to cross the bridge, starting with the littlest goat. Against the odds posed by the wicked and greedy old troll, who laid in wait underneath the bridge, the first two goats argued their way to the other side. Finally, the biggest billy g

This post is devoted to sharing preliminary results from the survey on ‘determinants of purchase decisions on pineapple’ powered by Research Policy Shop. The objective of the Survey was to examine factors influencing purchase decisions between imported pineapples from Cotonou, Benin Republic and locally cultivated Nigerian pineapples.  Factors examined by the Survey include consumer income, tastes and preferences, habitual consumption and location of purchase. Target respondents were individuals of different age categories who consume pineapples, sell pineapples, farm pineapples or use pineapples in furtherance of their business objectives. Research Policy Shop deeply appreciates everyone who took a few minutes out of their busy schedules to participate in the Survey.   Thankfully, 87 per cent of the respondents were habitual consumers of pineapple, with varying degrees of frequency in purchase, for the purpose of personal as well as household consumption. Respondents in t